ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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In the competitive cultural marketplace, effective marketing, public relations and development strategies are catalysts for relevant and sustainable programming, positive public participation, strong community relationships, and much needed sponsor and donor support. The University of Victoria is offering Marketing and Development in Cultural Organizations, an exciting six-day immersion course that explores key principles and practices in both marketing and development and uses case studies to strengthen your ability to:
* relate institutional mission and goals to community needs
* conduct consumer research
* analyze the strengths, weaknesses, opportunities and threats that shape your approach to marketing
* develop a responsive marketing mix, along with strategies for building and evaluating effective product, price, promotions and distribution methods
* build an integrated and compelling development strategy that matches institutional fundraising needs with potential donors and sponsors
* create effective, timely, and sustained public relations and communications strategies
Dates: October 31 - November 5, with a preparatory assignment Please register by: October 15
Fee: $590, including a $40 materials fee (Canadian funds, credit and non-credit participation options)
Location: Victoria, British Columbia
Instructor: Risė Paquette is the Director of Development and Fundraising Services and National Campaign Director for the Canadian Museum of Nature. As the former Chief of Marketing for the Canadian Museum of Nature and as a marketing specialist for the National Museum of Science and Technology, Canada Post, and Johnson & Johnson Ltd., Risė has extensive experience developing successful product mixes and building effective price, promotion, and distribution strategies.
For more information visit http://www.uvcs.uvic.ca/crmp/courses/ha488m-marketing.aspx or contact:
Lisa Mort-Putland, Program Coordinator
Cultural Resource Management Programs
Division of Continuing Studies, University of Victoria
E-mail: [log in to unmask]
Tel: (250) 721-6119
For more information on upcoming courses please visit our web site www.uvcs.uvic.ca/crmp
Lisa Mort-Putland, Program Coordinator
Cultural Resource Management Programs
Division of Continuing Studies, University of Victoria
E-mail: [log in to unmask]
Tel: (250) 721-6119
For more information on upcoming courses please visit our web site www.uvcs.uvic.ca/crmp
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More information about the Informal Science Education Network and the
Association of Science-Technology Centers may be found at http://www.astc.org.
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