ISEN-ASTC-L Archives

Informal Science Education Network

ISEN-ASTC-L@COMMUNITY.LSOFT.COM
Options: Use Forum View

Use Monospaced Font
Show Text Part by Default
Show All Mail Headers

Message: [<< First] [< Prev] [Next >] [Last >>]
Topic: [<< First] [< Prev] [Next >] [Last >>]
Author: [<< First] [< Prev] [Next >] [Last >>]

Print Reply
Subject:
Re: Focus Group
From:
Michelle Nichols <[log in to unmask]>
Reply To:
Informal Science Education Network <[log in to unmask]>
Date:
Fri, 4 Dec 2009 10:16:29 -0600
Content-Type:
text/plain
Parts/Attachments:
text/plain (42 lines) 
ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************

Beryl's information is excellent.  In addition, try to resist the temptation to have a museum staffer in the room with the focus group if the focus group will be run by someone who does not work for the museum.  No matter how objective you ask your focus
group participants to be, they might still think they need to make you happy and say happy things about your museum, even if they have some unhappy things they want to say.  To keep the focus group as objective as possible, museum staff should try to
stay out of the room if the free focus group offer also includes a facilitator who does not work for your museum.    It means you will have to work closely ahead of time with whoever is running the focus group so he/she has as much information as
possible about your museum, info about what you want to do with the information ('cause folks might ask), and lists of questions to ask the participants.

Focus groups can be very powerful - and sobering.  Hope you get some great information that is useful in many ways!

Michelle

Michelle Nichols, Master Educator - NASA Forum Programs
The Adler Planetarium
1300 S. Lake Shore Dr.
Chicago, IL  60605
312-322-0520 
312-322-2257 (fax)
[log in to unmask]
http://www.adlerplanetarium.org





Visit the Adler Planetarium Website
http://www.adlerplanetarium.org


***********************************************************************
For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.

Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.

The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit
http://www.lsoft.com/LISTSERV-powered.html.

To remove your e-mail address from the ISEN-ASTC-L list, send the
message  SIGNOFF ISEN-ASTC-L in the BODY of a message to
[log in to unmask]

ATOM RSS1 RSS2