ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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The Philadelphia Inquirer just published a biting article and  
commentary about the rebranding of "The Franklin" (formerly The  
Franklin Institute Science Museum.)

Although the columnist was writing about her hometown museum, her  
comments could easily describe the situation elsewhere in the  
(science) museum biz.

Link to article and commentary via the ExhibiTricks blog: <http://blog.orselli.net 
 >

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Paul Orselli, President and Chief Instigator

Paul Orselli Workshop (POW!)
1684 Victoria Street
Baldwin, NY  11510

FREE museum exhibit design resources:
<http://www.orselli.net>

(516) 223-1043  voice
(516) 238-2797  mobile

Exhibit tips, tricks, and news at the ExhibiTricks blog:
<http://blog.orselli.net>

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For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.

Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.

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