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Thought you might be interested in this:

Dave Taylor
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GOOGLE DEBUTS SCHOLARLY SEARCH SERVICE
      Google is adding a new search service geared toward the needs
of academic and scientific researchers, offering a central starting point
for scholarly literature like peer-reviewed papers, books, abstracts and
technical reports. The new search tool, accessible at
scholar.google.com, is the result of collaboration with a number of
scientific and academic publishers, including ACM, Nature, IEEE and
OCLC. The new service initially will be advertisement-free, but company
executives say that will change.
"The commercial reason for doing this is that you can target areas
with high-quality, high-payback ads," says John Sack, director of Stanford
University's HighWire Press. "An advertisement that goes next to an
article on cloning techniques is probably going to be for services that are
pretty expensive." SearchEngineWatch editor Danny Sullivan says Google's
latest move is "a significant step forward," adding that Google likely will
have competition soon from Yahoo and others. "We will continue to see an
explosion of vertical search engines like this," he notes, referring to
search services that focus on special collections. (New York Times 18
Nov 2004)

NY Times Article
http://www.nytimes.com/2004/11/18/technology/18google.html

Google Scholar Search site

http://scholar.google.com/

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