ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Media Training Workshop for Staff from Science, Health, and Education 
Projects Serving Latinos
Tuesday, Feb. 22, 9 am-2pm, Washington, DC (details below)

The Self-Reliance Foundation invites you to participate in a media training 
workshop that is being provided as part of the Celebra la Ciencia (CLC) 
project.  CLC is a National Science Foundation-supported project that combines media 
with community outreach to increase the involvement of Latino families in 
science.  There is no charge for the workshop.
 
The purpose of the workshop is to provide participants from organizations 
serving Latinos with projects on science, health, and education with an overview 
of how to obtain significant local media coverage of educational projects and 
events.  The workshop will also provide practical, hands-on experience in the 
dynamics of a media interview.  The Media Training Workshop date, location, 
and time are:
 
Tuesday, Feb. 22, 9 am – 2 pm
National Children’s Museum, Board Room
955 L'Enfant Plaza North, SW 
Suite 5100 
Washington, DC 20024
(L'Enfant Plaza metro stop)

Please register by simply emailing the name (s), organization, phone #, and 
email of whoever will be attending the workshop.  Bob Russell email: 
[log in to unmask] Call Bob at (202) 360-4117 with any questions.
 
The workshop and workshop manual will cover a variety of important topics 
designed to increase the effectiveness of your organization’s media relations and 
coverage.  The workshop will cover:
 
·        Media 101—how the media works and what is expected from the 
interviewee;
·        The dynamics of a media interview;
·        Print and broadcast reportorial styles and techniques;
·        Bridging and flagging-how to move reporters around to your point of 
view; and
·        How to communicate your message with authority, concern and 
credibility.
 
During the training sessions, videotaped interviews are used to give the 
trainees a real feel for what it’s like to be on the hot seat. The focus is on 
increasing confidence and control in a variety of realistic, customized interview 
scenarios. Each simulated interview is critiqued in a skill-building, 
non-intimidating manner. Spokespeople come away with a keen understanding of their 
communications strengths and areas for improvement.
 
The manual given to participants will contain information on marketing and 
promotional resources, including a “Media 101” resource section, a local media 
list, sample press releases, sample radio PSA scripts, and a special events 
planning guide.

Robert L. Russell, Ph.D., Principal
Learning Experience Design
(202) 997-5539
[log in to unmask]

Science Advisor, Celebra la Ciencia
www.celebralaciencia.org

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