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Anecdotally, and this may only be relevant in certain circumstances such as
IT exhibits, but I've found that information in the top left corner is
actually missed by a fair proportion of people. This seems to be more likely
when there is a lot going on (images, different text sizes, etc) than
plainer text-based examples. For example, if an IT screen has a big, snazzy,
animated title in the centre of the screen, people may 'edit out' a
navigation button located in the top left corner.

> -----Original Message-----
> From: jasonJayStevens [mailto:[log in to unmask]]
> Sent: Friday, April 16, 2004 2:35 PM
> To: [log in to unmask]
> Subject: Re: research on reading graphic panels
>
>
> ISEN-ASTC-L is a service of the Association of
> Science-Technology Centers
> Incorporated, a worldwide network of science museums and
> related institutions.
> **************************************************************
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>
> I was taught that the human eye typically begins in the upper left
> corner of a graphic field and travels clockwise.  A graphic arts
> professor explained this to me many years ago, and I've taken it to be
> common knowledge in that field (???).
> (This may only be true for those of us who are trained to read from
> left to right, top to bottom, however.)
>
> All that having been said, the path of the eye is easily interrupted
> and redirected.  That's where we rely on graphic artist's
> intuition and
> skill.
>
>
> On Apr 15, 2004, at 7:06 PM, Cindy Chambers wrote:
>
> > ISEN-ASTC-L is a service of the Association of Science-Technology
> > Centers
> > Incorporated, a worldwide network of science museums and related
> > institutions.
> >
> **************************************************************
> *********
> > ******
> >
> > Hi All,
> >
> > Many thanks for your replies so far.
> >
> > What I failed to mention in my original message was that the article
> > was suggesting (or possibly used) eye-tracking software to
> measure how
> > people scanned graphic panels as they approached an exhibit, rather
> > than using observational sessions, surveys or recording
> conversations.
> > I might check out human factor journals instead of education and
> > museum-based journals.
> >
> > Thanks
> > Cindy Chambers
> >
> >
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> ___
> jasonJayStevens
> potterBelmarLabs
> www.potterbelmar.org
> [log in to unmask]
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