I have a brochure from Mead Johnson directed at doctors (not the general public). It is a beautiful, multi-page, full-color advertisement for all of their different formulas. The cover shows a beautiful and happy mother-baby pair with the title "Your resource for mother satisfaction." It was produced in 6/95, so this isn't a "new" formula, though perhaps newly being marketed direct to consumers? The Lactofree page on the left side says: "Lactofree gives mothers the satisfaction of a milk-based formula, without feeding problems associated with lactose. *Provides milk protein -- the preferred protein source (footnote to "Pediatrician survey" on file, Mead Johnson Nutritionals *Avoids or resolves common feeding problems when due to lactose sensitivity: diarrhea, fussiness/crying, gas *Excellent everyday nutrition for the first full year and beyond *Priced comparable to other milk-based formulas in most areas *A member of The Enfamil Family of Formulas, a unique resource for a range of tolerance needs *The lactose-free formula that resolves common feeding problems when due to lactose sensitivity, for happy babies and satisfied moms Down below is a chart comparing Enfamil iron-fortified Lactofree with ProSobee and Nutramigen. Lactofree is described as milk-based, lactose-free (no milk sugar), designed for babies with common feeding problems (such as fussiness, gas, diarrhea) when due to lactose sensitivity There is a footnote on the title of the table that says "If breastfeeding is not chosen or a supplement is needed. Consult your baby's doctor before making any feeding changes." The facing page is a full-color photo of an African-American mom and little boy, and says "Feeding time is no longer fussy time for Ethan." Throughout this glossy brochure, Mean Johnson is very careful not to make any claims about infant health. Katherine A. Dettwyler, Ph.D. Associate Professor of Anthropology and Nutrition Texas A&M University