If the breastfeeding mother took the coupon to a rental station, and the rental station redeemed it (by mailing it in to the ABM company), the ABM company would then have the address of the rental station. The ABM company can send out all its tainted literature about breastfeeding to the rental station. If the rental station is run by a someone (like a pharmacy or Home Med. Equip. service) without the discerning eye of an IBCLC or LLL Leader or other lactation/breastfeeding-knowledgeable individual, the next thing we know we'll see rental stations passing out literature from the ABM companies. Just another ploy, IMO. Dena