When I had my private LC business in Virginia I registered my business name
as "Lactation Station".  I often got mail and phone calls from companies
trying to sell me insurance, long distance phone services etc.  One caller
asked what kind business it was.  I told him what a Lactation Consultant is
and does.  He said "oh, I though it was a frozen yogurt business"  Nancy
Sherwood IBCLC, LLLL- Perth, Australia