Bravo, Diane! Breastfeeding is normal. Keep saying it. One of the most political statements anyone can make is pointing that out. And then duck your head as "you know what" hits the fan. That's why my FactPacks are stated as they are. Any statement that "BF is better" establishes BoF (artificial feeding or bottle feeding) as the norm. If A is better than B, then the converse is also true - B is worse than A. If you stand on breastfeeding, artificial feeding looks worse. It's the other side of the same coin. If you want "to increase breastfeeding to at least 75%," then the re-framed goal should be stated "to reduce artificial feeding to less than 25%." Semantics is everything. This deliberate disconfirmation is precisely what causes discomfort, which is the first step in changing attitudes, according to Lewin's change theory. This is how I earned my "zealot" label from a state government official. I now wear it proudly. Linda Smith in Dayton Ohio (Granny Zealot)