Hello all - The full article can be accessed at: http://www.baltimoresun.com/technology/bal-bz.martek06jun06,1,2461760.st ory You must be registered to read it, but registration is free (and I discovered if you're registered with the Chicago Tribune you are already registered with the Baltimore Sun). Here is the beginning of the article. Its well worth a full read. My 'favorite' (TIC) quote from the article: "Heart disease is another business opportunity for Martek." Katherine Shealy ______________________ The Baltimore Sun June 6, 2004 Sunday FINAL Edition SECTION: BUSINESS, Pg. 2D LENGTH: 2044 words HEADLINE: FORMULA FOR SUCCESS; The baby formula additive of a Columbia biotech company is so hot, it's now in three of every five baby bottles. BYLINE: William Patalon III SOURCE: SUN STAFF BODY: What do you get when your company develops a product that boosts a baby's IQ? A bonanza, that's what. Just two years after hitting U.S. store shelves, baby formula enriched with Martek Biosciences Corp.'s patented nutritional oils have grabbed nearly 60 percent of the $3.5 billion domestic market for infant formula. Three out of five baby bottles are filled with formula that includes the Columbia company's additive, and that's important, doctors say, because a significant share of babies get their nutrition from formula, not mother's milk. Hospitals routinely send newborns home with a starter kit of formula containing Martek's proprietary fatty acids. The company's products are such hot sellers that Martek can't keep up with demand. The catalyst igniting Martek's growth spurt: Two fatty acids that occur naturally in human breast milk. Research has shown that these two nutrients, docosahexaenoic acid, or DHA, and arachidonic acid, or ARA, working in tandem markedly boost babies' brain and eye development. Not surprisingly, parents worldwide are happy to pay a premium for formula that makes their babies smarter. "What parent doesn't want the very best for their child?" said Tara Bartosz, mother of a 9-month-old daughter, Delaney, and a parent who says the enhanced formula is well worth the 15 percent to 20 percent higher cost. Bartosz, who works at the Kiddie Academy Child Care Learning Centers in Harford County, was given a starter package of Mead Johnson's Enfamil LIPIL when she brought Delaney home from the hospital, and has been a loyal buyer of that brand ever since. With more than 4 million births annually in the United States alone, Martek is tapping into a market that is literally reborn every year. Though more than 80 percent of new mothers start off breast-feeding, that percentage falls quickly during the baby's first year. What's more, Martek sells its oil additives abroad in markets where wholesale formula sales total $5.5 billion to $6 billion. Altogether, Martek says, it has licensed its technology to more than a dozen of the leading formula-makers - companies that together control about 70 percent of the worldwide market for that product. *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(R) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html