The opening digest this week on Medline's Pediatric Digest is a "case
report" by a Vice Pres. of Mead Johnson.  Below is my letter to the editor
of Medline:


Dear Dr. Goldhagen,
I am astonished to see that the first item on a usually respectable
medical website is an advertisement for a commercial baby milk
formula.  The stated public health policy of the US  identifies
formula feeding as a risk factor for infant morbidity.  How then does your
Mead Johnson logo-emblazoned "case report" serve the public health?
 I object to the fact that the advertisement copy written by
Dr.Vanderhoof (a Mead Vice President) appears in a research format.  By
trying to appear
"scientific" the ad represents a bastard hybrid I like to call "branded"
science. Is it supposed to
surprise readers that a Mead Johnson formula is the "solution" to a problem
that better maternal counseling might have solved?  Hopefully your readers
caught the fact that this was
an ad masquerading as research.

Barbara Wilson-Clay, BS, IBCLC
Austin Lactation Associates
LactNews Press
www.lactnews.com

             ***********************************************

To temporarily stop your subscription: set lactnet nomail
To start it again: set lactnet mail (or digest)
To unsubscribe: unsubscribe lactnet
All commands go to [log in to unmask]

The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(TM)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html