In a message dated 1/28/2004 9:42:20 AM Eastern Standard Time,
[log in to unmask] writes:
do you know whether focus groups have been used to explore the
effect of emphasizing exclusive BF for 6 months in a society without
universal maternity leave?
Dear Friends:
Yes, focus groups were used. The ads in their original form were well
received.
    The Ad Council is made up of marketing experts. We breastfeeding
advocates are too gentle and don't want to hurt anyone's feeling, which makes us less
effective at getting a strong message across.
    warmly,

Nikki Lee RN, MS, Mother of 2, IBCLC, CCE, CIMI
Maternal-Child Adjunct Faculty Union Institute and University
Film Editor, Journal of Human Lactation
Support the WHO Code and the Mother-Friendly Childbirth Initiative

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