http://www.gezond.amsterdam.nl/__news/1943/Amsterdam-en-Nestl%C3%A9-tekenen-voor-een-gezonde-Amsterdamse-jeugd

I don't expect many of you to be able to read the text in the above url, 
but it is the origin of my post. My translation of the press release of 
May 2011:
/
Amsterdam and Nestlé sign for healty Amsterdam youth.

Today the Council of Amsterdam and Nestlé Healthy Kids Global Programme 
signed a convenant in which Nestlé commits to pay an anual contribution 
to the JUMP-in programme, financial as wel as in knowledge for the next 
five years.
/

/The JUMP-in program at the moment aims through 70 schools to get 
Amsterdam youth to move more and adopt a healty diet with the long term 
goal to prevent obesity. This is important as in many Amsterdam 
burroughs 30% of the children is overweight, of with 8% considerable. 
Amsterdam has a higher rate than the nationwide average.
JUMP-in is one of the programs within the Amsterdam 'Youth to a healthy 
weight' (JOGG) programme. Netslé is the first company to contribute to 
the local JOGG-programme in Amsterdam.
/

/Alsterman Health and sports of Amsterdam, Eric van der Burg: "I am 
overjoyed because public an private parties find each other more and 
more. We have a shared responsibility towards a healthy youth 
population. Combining knowledge and resources from both worlds leads to 
new, innovative ideas"./

End of translation.
I find it shocking that the alderman is so naive. I contacted one of the 
Lactation consultants of the GGD (city health service) and there was 
nothing she can do, apart from asking questions.

Heleen Hayes
the Netherlands

Op 24-2-2012 21:20, Norma Ritter schreef:
> So, it seems that New Jersey is the SECOND state to be targeted by Nestle.
> Following up on recent posts, I came across this nugget:
>
> http://www.nestle.com/Media/NewsAndFeatures/Pages/Gerber-programme-child-obesity.aspx
> *>Gerber launches joint programme to combat child obesity*
> February 1, 2012
>
> Nestlé’s baby food brand Gerber has launched a new initiative with the
> local government in the American state of Michigan to help reduce childhood
> obesity rates.
> The company will share its nutritional expertise and help educate parents
> and carers on healthy eating as part of the Pure Michigan FIT programme.
> Led by State Governor Rick Snyder, this also brings together Michigan state
> officials, health agencies, grocery stores and hospitals.
> “We will be starting out small but the goal is to teach parents to raise
> happy, healthy families,” said Jennifer Holton, of the Michigan Department
> of Agriculture and Rural Development.<
>
> It goes on to talk about how
>> Programme members will also work with hospitals and medical schools to
> provide nutritional information and training for the medical community.
> Gerber will extend its nutritional expertise as the state hopes to launch a
> new website bringing all the information together for parents with young
> families.
> “The Nestlé Feeding Infants and Toddlers Study has shown us that within the
> first 24 months dietary patterns are established. We want to establish
> healthy eating as a long-term habit."<
>
> And if you believe all that, come talk to me about a very nice bridge in
> Brooklyn that is going cheap!
>
> Norma Ritter, IBCLC, RLC
> Breastfeeding Matters in the Capital Region
> www.NormaRitter.com
> Join us on Facebook for the latest birthing and breastfeeding news and
> views:
> http://tinyurl.com/BMCRonFB
>
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-- 
Heleen


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