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Subject:
From:
Janice Reynolds <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 8 Oct 2002 19:35:05 -0600
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I was thinking about how a person would be able to get on the Dr. Phil, and
get "our side" of the breastfeeding message heard.

I recalled a media kit that I have saved, that teaches how to get onto talk
radio shows to get your political message heard. (It was prepared by a
disabled advocacy group in Canada and is at
http://dawn.thot.net/media.html - it also teaches how to write letters to
the editor and opinion-editorials, and how to get them printed).

Anyhow, these points might be helpful, to help anyone who was thinking about
trying to be on the show, or to help prepare them for an appearance if they
were selected:

"Know your show, know your host, know your station. Not understanding where
the listeners are coming from could actually hurt your cause."

Listen at least three times in order to determine format, style, political
leaning.

In listening to your target, note any patterns the host seems to have.
Listen for the length of the initial presentation from the guest, the types
of statements and questions that the host views as good lead-ins for a
caller.
With a particularly conservative host, try to agree at least nominally with
a recent point when you are being questioned about what you are going to
say. The listening audience will also be more receptive to ideas more
directly related to the host's since they tune in for that host's program.
Although some disagreement will gain the host's attention. Crafting your
message in populist terms, keeping in mind compassion, common sense and
understanding, will help your message be well-received."

Me again.
So the person should try to be as much like the audience as possible.  But I
think that might be very difficult, because I think this and alot of these
show topics are presented in a way to reassure the average listener that, as
long as they and their children's problems aren't THAT bad, then they are
"okay".  ("Hey, at least my teen doesn't have 12 piercings and live with a
25 year old drug addict, etc) (Reassure and strengthen the middle class
conservative majority).

Why else would they do a show on EN, other than to attack a minority - since
what, probably less than .5% of the children in North America are being
nursed until age 5 or 6???  This isn't to "help people", this is a "freak
show".  (please don't take that the wrong way - *I* don't think nursing that
long is freakish).

If they really wanted to help people, they could help alot of women deal
with comments when they are nursing a one or 2 year old, or even younger
child.

Janice Reynolds

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