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Subject:	Language issue - breastfeeding promotion or breastfeeding protection..?
From:	Morgan Gallagher <[log in to unmask]>
Reply To:	Lactation Information and Discussion <[log in to unmask]>
Date:	Tue, 30 Dec 2008 11:39:08 +0000
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Just a quick thought..

In the middle of the discussion on 'milk' versus soy juice... I found
myself taking part in another 'Watch Your Language' paradigm change
elsewhere.

The words "Breastfeeding Promotion Campaign' morphed into "Breastfeeding
Protection Campaign'.

The genesis for this was someone debating with me the best tactics to
'promote' breastfeeding. I replied that breastfeeding requires no
promotion, as it is the norm. Rather, it requires protection from attack.

And really, this is the case. Everytime we work on a 'promotion'
campaign, we are actually defending breastfeeding from attack. Further,
when 'promotion' is used, you have immediately set yourself into the
arena - why are you choosing to influence others? The nature of the act
of the influencing, then becomes open to debate in itself. Do you have
a right to 'promote'? What about the women who choose to refuse, do
they have to be exposed to your 'promotion'?

'Protect' puts it on a different setting. I've found it cuts down on
negative responses, and allows the message to get through more clearly.
So I have evolved it to talk about "health promotion and breastfeeding
protection" campaigns. We're not in such a sorry state yet, where
"health promotion" can be so ignored and attacked as "breastfeeding
promotion". Equally, 'tho, isn't "health protection" what we're all
doing?

Morgan Gallagher

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