Janice Reynolds said:

> I viewed the 20/20 segment.  My interpretation was that the ad agency -
the
> private professional ad agency that conducted the market research that the
> campaign was based on, and probably came up with the creative ideas for
the
> campaign, - was the one that no longer wants their name associated with
the
> campaign.  I would think that the Ad Council is the coordinator of the
> campaign, but that the actual research and creative is hired out to a
> professional agency.  But I could be wrong.

OK. That makes sense. I hadn't realized there was a private ad agency
involved. Thank you for that.

 Hopefully the revised ads will actually make sense when we can
> see them on Monday.

That's another part I missed: the ads begin on Monday.

> Overall, the 20/20 segment was fantastic, and the whole sequence of events
> will bring breastfeeding and health risks on to the table to be discussed.
> The truth shall prevail.

I agree. It was great to see a program get it right for once!!
Phyllis


--- Phyllis Adamson, IBCLC, RLC
--- Glendale, AZ, USA
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