That's pretty similar to what the Australian website says and the ICDC (the
worldwide arbitrator on such things) said that it was in breach of the Code.
I wasn't sure so I asked. Anyone else can do the same.
Karleen Gribble
Australia
----- Original Message ----- 
From: "gonneke van veldhuizen" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Sunday, November 11, 2007 9:25 PM
Subject: Re: Medela Code compliant or not


> I do not see this as Code breaking. This is not marketing bottles as lone
items, they come with the pump and the text that goes with it says so
clearly:
> ''Moedermelkflesjes
>
> Ideaal om moedermelk in op te vangen, te bewaren en in te vriezen.
>
> De melk kan direct uit de fles worden gebruikt na het ontdooien
> Kunnen worden gebruikt in combinatie met alle Medela kolven
> Gemaakt van polypropyleen, de veiligste kunststof om moedermelk in te
bewaren''Mothermilk bottles
> Ideal to catch, store and freeze mothermilk
> Milk can be used from the bottle after thawing
> bottles can be used with all Medela pumps
> made of polypropylene, the safest artificial material for storing
mothermilk.
>
> The bottom message is not "Come and buy our bottles to feed your baby'',
but ''Buy and use this bottle to feed your baby your own milk''.
> As I understand the parts of the Code that are about bottles and teats it
is about the marketing of those items as lone products and as sole medium
for infant feeding, thus replacing breastfeeding at all. Marketing includes
pimping the article to sell and promising special, but unproven or
unprovable benefits from it's use above other products. Marketing is not
announcing that you have a product for sale and clarifying it's specifics
(like material used). Selling is not a Code violation; marketing in certain
ways is.
>
> So perhaps it is more about interpretation. Perhaps language issues play a
role as well. But in all honesty and with my own ethical conscience as
guide, I do not see any Code violation in the way Medela sells it's bottles.
>
> Warmly,
>
> Gonneke, IBCLC, LLL in southern Netherlands.
>
>
> ----- Original Message ----
> From: Karleen Gribble <[log in to unmask]>
> To: [log in to unmask]
> Sent: Sunday, November 11, 2007 10:59:52 AM
> Subject: Re: [LACTNET] Medela Code compliant or not
>
> Gonneke,
> Currently Medela are breaching the Code in Australia via their
>  Australian
> website (according to ICDC). We shall see if that changes. It seems
>  from
> discussions that people like Jenni have had with them that it may.
> I think that this advertisement breaches the Code. It appears in
>  essence to
> be the same as that Australian website.
> http://www.medela.nl/BENELUX/nl/breastfeeding/products/bottles.php
> It is my understanding that "Feeding bottles" with or without teats are
>  a
> breach of the Code.
>
>
>
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