The message really is harmful to the general public...it says that Similac are trustworthy. Belief in this message increases the reception to their more direct marketing claims etc.
Karleen Gribble
Australia
On 31/01/2015, at 2:49 AM, Christine A Raasch wrote:

> Since I don't see the name of the video, I'm assuming you are referring to a video on "judgey moms" I just viewed today on FB. Very clever advertising. The last thing you see is the word Similac. I likened it to saying "but" right after saying something positive, it negates the positive. My thought is that for the general public the video is not harmful, for me it was just another example of formula manufacturers getting their message out.
> Christine
> 
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