First I will state that I do not support advertising by formula companies. I
have  learned much about the Code since I started reading Lactnet, over a
year ago. Since then, I reviewed and supported a bill aimed for compliance
with the code that was submitted to the Congress of the Federated States of
Micronesia. (It was shelved.) I am frequently called a breastfeeding zealot.

Now, that with that in mind, I will confess that  AS YOUR BABY GROWS  was
one of my favorite resources during pregnancy. I referred to the beautiful
photos at least once a month, probably more often.

This thread inspired me to pull it out and thumb through it.  Jack, I do not
see the examples you cite:

<Look at the ads in that booklet carefully.  When do you see the baby
crying?
Right, when they are talking about breastfeeding.  When do they talk about
sleepless nights?  Right, when they are talking about breastfeeding.  When
do they show a happy alert, Chinese baby, with the caption, about teaching
him math formulas (cute, right?)?  Right, under formula feeding.  Why a
Chinese baby?  Probably because no other group has been so influenced by the
information that breastfed babies have better cognitive development.>

I do not see any of these examples in my copy of this publication. I do not
see a crying baby or mention of sleepness nights. I do not see the Chinese
baby. Please know that I do not intend to be argumentive here, I am trying
to understand and am now wondering if I am being incredibly naive and am
missing something very big here in the images of the ads.  I do not support
ABM advertising. I am not supporting this publication nor suggesting that it
is suitable to give to clients. I do not make this publication available to
my clients nor do I accept ABM sponsored material.

The copy I have is marked across the bottom: FROM THE PUBLISHERS OF AMERICAN
BABY MAGAZINE. The side is labelled, A CAHNERS PUBLICATION. The ads are from
G****R. I find the breastfeeding images to be quite lovely. Maybe I have a
copy from a different sponsor, albeit an unacceptable one, which leads me to
think that, if indeed this publication is made available to different
sponsors, then maybe a non ABM source might consider sponsoring it. Or a
group of non ABM advertisers might come together and sponsor it.  (Any
takers, if it's possible?)

The photos come from Lennart Nilsson's, A CHILD IS BORN. I keep that in my
lending library as well as Lennart Nilsson and Katrina Swanberg's  HOW WAS I
BORN, a favorite for children. So Kelly, maybe offering it in your lending
library might be a solution that complies with the Code and makes the photos
available to your clients.


Lisa Boisvert-Mackenzie, Midwife
Saipan, Commonwealth of the Northern Mariana Islands

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