I started this converstaion last week in an effort to understand what is 
happening in other parts of world as I constantly hear from companies that 
breech the Code that they can only control what happens in Australia because 
their 'parent' company is OS! It is good to hear that Evenflo is coming 
around, this together the work that ALCA has done with Bounty in Australia 
has shown that companies will listen if they believe it is the right thing 
to do and if that fails if they see that we as an international professional 
body will not only not support them, but will in fact reject them - loudly!
The interesting this about the work with Bounty is that it is beginning to 
have a flow on effect here - because the bags here are now Code compliant, 
companies that previously advertised with them but whose adverts were 
breaching the Code have been told that they won't be able to market their 
products unles the adverts become compliant, an increasing number of them 
are starting to change their advertising! A small but significant step.
The need/ use of bottles and teats for breastmilk is not an issue in itself, 
as has already been discussed. When the marketing of these products comes 
into the public arena, then we must all take a stand regardless of the 
company and there past good works.
Jennifer makes a very good point when she says that someones 'belief' may 
well override what they really 'know' if it fits into their life. In recent 
times our collective attentions have turned to the importance of 
'normalising breastfeeding' in our respective countries and communities. To 
do this effectively I believe we must be taking a stand with all companies, 
saying we will cancel our relationship unless marketing improves. This whole 
discussion started with Medela - probably because I was profoundly 
disappointed in them! but really what they are doing is small potatoes 
compared to companies like NUK, Tommee Tippe, Pigeon, Novolac etc. Medela 
believe they must survive and thrive in a marketplace where these types of 
campanies couldn't care less about the Code - just so long as they maintain 
and grow their market share. I have been assured that Medela Asia Pacific 
will not advertise bottles and teats direct to the public and have contacted 
them about the web page advertising late last week. They have told me that 
the teats will  simply be in the box and that there will be no graphic 
images of a bottle and teat on the box. This remains to be seen as the 
product has not arrived here as yet. It is my hope the those of you who feel 
strongly about this issue will contact Medela in your own country and get 
the same committment from them. Interestingly, I can't find the 'complete 
feeding system' brochure on the US website any more? I wonder where it has 
gone....?
In the meantime, how do we deal with bottle and teat companies who say their 
nipples are 'just like the breast' and 'close to nature!!! 'These stylish 
soothers have a taste and odour-free silicone teat and are orthodontic to 
ensure the natural development of your baby's palate' REALLY! 'Supports 
breastfeeding The naturally shaped teat promotes proper latch-on and makes 
it easier to combine breast and bottle' If this is true then why do we see 
all the suck dysfunctions on babies who have these teats and have no idea 
how to latch and breastfeed! and all the other rediculous claims.
Jenni James
Melbourne, Australia

             ***********************************************

Archives: http://community.lsoft.com/archives/LACTNET.html
To reach list owners: [log in to unmask]
Mail all list management commands to: [log in to unmask]
COMMANDS:
1. To temporarily stop your subscription write in the body of an email: set lactnet nomail
2. To start it again: set lactnet mail
3. To unsubscribe: unsubscribe lactnet
4. To get a comprehensive list of rules and directions: get lactnet welcome