I am in NY and have also recently seen that commercial and also plan to write 
a letter.  Since I have always been a Stop and Shop customer,  I even 
thought of sending a picture of myself grocery shopping with my 19 month old 
in a sling, which is how I am always shopping there.  My little guy has also 
nursed in Stop and Shop many many times, all while in his sling.  
With four kids, I am at the grocery store constantly, and I have to say I have 
probably gotten more complipments and comments on my slings and 
babywearing in general while at that particular store.  They probably would 
have had a nice impact had that mom been babywearing in the commercial, 
and with no bottle shown.  The way the bottle was presented in the 
commercial was like a sore thumb, feeding the baby did not need to be 
addressed to get the point of the commercial across, but I guess they felt it 
did since they stock formula and bottles. 
-Heather

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