Thanks, Carol, that is a really useful phrase which I can't wait to
use...some parents really like to have a word to describe stuff they're
finding hard to cope with.  It sort of normalises it - after all if there's
a word to describe it they can't be alone!

Language is really, really important.

I dislike 'demand feeding' for instance. Much prefer 'unrestricted feeding'
which has a more positive ring to it. Who wants to be 'restricted'?   Yet I
would like a more friendly, easier to say and less polysyllabic
phrase....feeding 'ad lib'? Too Latin. 'Ask' feeding? Silly. 'Feeding as
and when you or the baby want to' is okay but a bit long.

Any ideas?

Heather Welford Neil
NCT bfc Newcastle upon Tyne UK