Hi Karleen,
I differ in my perspective regarding this article.  I certainly understand
that brand names become so popular that they no longer are truly a proper noun.
Thus when someone says xerox, they no longer are describing a company brand.
For any business, this is the pinnacle of success, to have your product's
name used in this manner.  Name recognition is a big part of advertising.

The headlines for this article is, "They put breast milk in Milo and on
children's wounds."  Three very cute children are seen eating "cornflakes (no brand
name mentioned) served in Milo mixed with their mother's breast milk."
Obviously, no one in countries where Milo is so popular, would think twice about
its name associated with breastmilk.  Yet I would like to suggest to you that
having a Nestle brand used in conjunction with breastmilk or breastfeeding has
some ramifications that breastfeeding advocates should be concerned about.

First, it paves the way for this new fortified Milo being sold in Singapore.
It gives a foundation for the idea of putting human milk components in
Milo...because mothers are already doing it.  It makes Nestle look good because
breastfeeding mothers (breastfeeding support group) obviously do not boycott
Nestle's Milo.  In fact they use the product and mix it with their own precious
milk.  So for Nestle this article is an enormous boost to their image of
violators of the WHO Code.  How bad can Nestle be, if breastfeeding mothers use their
product and mix it with their own milk?

Basicly, I think the breastfeeding support group was used.  They got
publicity but at a price.  Karleen, you believe there was no hidden agenda on behalf
of the writer.  That must mean you know the author.  Therefore this article
just happened to make Nestle's Milo look good as they begin marketing their new
fortified Milo in Singapore.  What a fortuitous coincidence for Nestle. It's a
real slam dunk for Nestle because they have public support from  breastfeeding
mothers.  This article may have another ramification in that mothers who had
never heard of mixing their breastmilk with Milo may now decide to do so.
This accidental boost to a Nestle product is helpful to who? Breastfeeding???
Valerie W. McClain, IBCLC

             ***********************************************

To temporarily stop your subscription: set lactnet nomail
To start it again: set lactnet mail (or digest)
To unsubscribe: unsubscribe lactnet
All commands go to [log in to unmask]

The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(R)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html