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Lactation Information and Discussion <[log in to unmask]>
Date:
Wed, 12 Nov 2008 15:03:39 -0500
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Karleen - Let's look at the issue of Medela's bottles. Medela can 
manufacture and sell bottles on its website and in print ads to the 
public. The bottles simply cannot be marketed or presented as feeding 
bottles, especially if they are pictured with a nipple. So Medela could 
have on its website and in print ads a picture of collection/storage 
containers. This would be a bottle with a cap on it (no nipple unit). 
The text would say "storage containers." There would be no mention of 
also using them for feeding, even though we all know that they can and 
will be used that way. The Code looks only at the marketing piece, not 
the selling of the product. The packaging of the bottles also needs to 
be Code compliant. The box or package that the bottle comes in would 
have a picture of the bottle with a cap on it, not a nipple. The box 
would list the contents. Nipples could be included inside the package 
and listed on the contents of the package, they just could not be 
pictured on the box. Medela could put a pack shot on its website that 
includes feeding bottles and nipples with text that simply describes 
the product, not idealizes its use. There are just so many nuances and 
varying interpretations of the Code that during the work with Evenflo 
we were forced to look more closely at all the small details and 
learned a great deal in the process. Betty Sterken from INFACT Canada 
and Joo Kean and Annalies Allain at ICDC were so helpful in walking 
through the sticky issues.

Marsha Walker, RN, IBCLC
Weston, MA

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