It is very unlikely that 20/20 will run another breastfeeding story any
time soon. They need variety in their shows. However, it may be worth
approaching other magazine type shows to see if they will cover
something about breastfeeding. That might work because this is becoming
an important topic. I wouldn't go so far as to say a hot topic yet, but
we're getting there. Since 20/20 did a show, perhaps another show will
want to do something else on a different aspect of bfing.
Lack of LCs will not make much of a story for such a show. It's too
obscure. Most people in the country have never heard of an LC and don't
really have any interest in the lack of them in the hospital. An
informative show about Baby Friendly might be interesting. I don't know
that there's anything to do an expose on regarding that issue. Guilt
vs. regret vs. anger. That's an interesting idea, how would you want to
pitch it? What angle would you take?

Naomi


On Jun 6, 2004, at 12:16 PM, Automatic digest processor wrote:

> I think we have an opportunity to build on the 20/20 ad campaign, if
> we can
> band together to get additional segments.
>
> 1) An expose on the lack of Baby Friendly Hospitals in the US.  I can
> see a
> contrasting segment between how breastfeeding works in a hospital
> setting
> such as Paula Meier's work with low income women and premies versus
> other
> hospitals.  As well as interviews with mother's whose breastfeeding was
> sabotaged by the hospitals.  I had one mom whose pediatrician AND the
> regular postpartum nurses thought she was doing fine and were
> encouraging
> breast milk only be pushed relentlessly by a per diem nurse to bottle
> feed
> her baby.  Finally one of the regular nurser hooked up an SNS (and the
> mom
> noticed that she clamped off both tubes) to get this per diem nurse
> off the
> mom's back.  I saw the baby on day 3 and the baby took 3.5 oz from one
> breast.  I'm sure we have many many examples of sabotage.
>
> 2) An expose on the understaffing of lactation consultants - really it
> is
> ridiculous that there are so few of us. I believe that the New Yorker
> is
> coming out with a segment.
>
> 3) Include a segment on the issues of guilt versus regret with Kathy
> Dettwyler!
>
> Could we take on this approach to build on the 20/20 segment?
>
> Best, Susan Burger, MHS, PhD, IBCLC
>
--------------------------------
Naomi Bar-Yam Ph.D.
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Researcher, Writer, Educator
in Maternal and Child Health
--------------------------------

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