IBLCE Code of Ethics (Tenet 24) says:  IBCLCs must support the WHO Code, as
it applies to health workers.

WHO Code (Article 7.3) says:  Health workers will not accept freebies from
manufacturers of WHO-Code-covered products who are not meeting their
[ethical marketing] obligations under the Code marketing in compliance with
the WHO Code.

Therefore:  GO to the breakfast ... because as lactation advocates we need
to hear what our colleagues and clients/patients are hearing.  Even if the
webcast has speakers who are not connected to industry, you need to hear how
that nice little free breakfast is being promoted.  But as an IBCLC or
WHO-Code supporting attendee, do NOT accept the free food.

And schedule a meeting someone in the very near future, with the hospital's
staff education department, and/or risk managers, and/or quality
improvement/quality compliance departments, and/or pediatric/OB/NICU
department heads.  Come armed with a copy of the Surgeon General's Call to
Action to Support BF, so they can see why the Nation's Public Health Doctor
has called on *all* health workers and facilities to support BF ...
including pointed language at Action 6 about the negative impact of formula
marketing on BF exclusivity, and the need to be conscious of the WHO Code
even if it is not legislated in the USA.

And if everyone is acting sleepy, whisper "Joint Commission" and "exclusive
BF"  and "perinatal care core measure" in the same sentence and see what
happens.

There is a lot in the Lactnet Archives about this topic of freebies and
enticements to health workers by marketers who are not meeting their WHO
Code obligations.

-- 
Liz Brooks JD IBCLC FILCA
Wyndmoor, PA, USA

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