They can't get to the doctors so they are feeding their nurses instead.
Formula companies know this works.
Judy

http://www.nytimes.com/2007/10/12/us/12gift.html?ex=1349841600&en=75287667ab
9dcd0b&ei=5088&partner=rssnyt&emc=rss

http://tinyurl.com/2r6ta7

Minnesota Limit on Gifts to Doctors May Catch On

Two years after Minnesota officials forbade drug makers to give doctors more
than $50 worth of food or other gifts per year, drug company sales
representatives there are having a far harder time marketing to doctors.

[snip]

Food has not entirely disappeared from the marketing efforts of drug makers
in Minnesota. The companies still rent out private dining rooms in
restaurants and still hire influential doctors to deliver educational talks
about drugs during dinner. But instead of doctors, the companies now invite
nurses and secretaries to dine, drink and listen.

Sue Bikke, a geriatric nurse in St. Paul, said she was delighted when she
and her nursing colleagues suddenly started receiving invitations to free
meals - wine and cocktails included - at the area's best restaurants.

"I don't go to those places normally because they're way too expensive for
me," Ms. Bikke said. "I'm so grateful that nurses are starting to get all
these perks."

Ms. Bikke said that many of her nursing colleagues were puzzled to receive
these dinner invitations since they cannot prescribe drugs. But the nurses
and secretaries may be ancillary to the companies' principal target: the
speakers at these events.

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