<<"Lesson One:   Did you know that kittens lose antibody protection when
they are weaned from mother's milk?

But the extra protein in Purina One Growth...helps kittens build their
own antibodies and develop a strong immune system."

I actually liked that it implies that without mothers' milk, something
is lost-- too bad we won't see any corporate ads that say the same thing
about babies when they lose their mothers' milk....>>

<<Sorry, I must disagree about this ad.  While the first message is
wonderful,
I think it is considerably undermined by the second one, which to me implies
that the lost antibody protection can easily be made up with an artificial
substitute.  I'm just wondering how long it will be before we see the
formula manufacturers saying that their products help babies "build their
own antibodies and develop a strong immune system."  (Or are they already
doing that, Heaven help us?!)>>


Seeing how Purina is officially Nestle Purina Petcare Company, I'd say we are
already doing that!  Interesting how similar their advertising is for these
two products!

Ruth Scuderi, IBCLC
Westfield, MA




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