Rachel and all,

As someone very personally affected by Evenflo's decision (see my post 
at: 
http://www.nancymohrbacher.com/blog/2011/7/7/my-new-industry-free-life.html),  
I was also disappointed by the turn of events.  Marsha is correct that 
Evenflo has no stockholders.  However, I can say with certainty that one 
strong influencer in these dynamics was the ILCA Board's decision to 
allow Lansinoh to exhibit at its conference despite its parent company's 
Code violations and against the recommendation of NABA and the 
International Code Documentation Centre.    When ILCA does not take a 
strong and consistent stand on Code violations in its own exhibit hall, 
how can we expect industry to take the Code seriously?

Nancy Mohrbacher, IBCLC, FILCA
A newly industry-free lactation consultant
Arlington Heights, IL USA


Rachel, I guess I beg to differ with you on this even though I love you dearly! Evenflo is a privately held company and has no stockholders to which it owes any responsibility. There are certainly many reasons to be disappointed with this turn of events. Many of us put a lot of time and effort into working to make all of the changes necessary to meet Code obligations. Evenflo was being used as an example of how a bottle manufacturer could change its marketing towards Code adherence. Mothers were being exposed to less of the deceptive advertising that equates bottle-feeding with breastfeeding. Evenflo did not need to be champions of the Code, simply meet their obligations under it. It helped give the Code a little more leverage and shine as a model of how Code compliant marketing can be accomplished. I certainly understand how business is done. Evenflo was competing on an uneven playing field as so many other bottle manufacturers flaunt the Code at will with outrageous claims. It may not be disappointing to you, but when you see something you worked on for a year and a half unravel in a few minutes it is certainly disappointing.


Marsha Walker, RN, IBCLC

Weston, MA

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