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Lactation Information and Discussion <[log in to unmask]>
Date:
Wed, 12 Mar 2008 13:34:15 +0900
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Margaret G. Bickmore <[log in to unmask]> wrote:

> The bottom line for me is that I would consider the webpage that Gina
> asked about 
> http://littlefoxdiapers.com/category_44/Non-toxic-Bottles.htm  to be 
> Code-complaint.  Unless someone convinces me otherwise. 

There are bits of language I don't like - such as "natural golden
color." There is nothing "natural" about plastic.

Where is the evidence that these are "non-toxic"? They don't contain the
specific named toxins; that doesn't mean they contain no toxins.

Both the 5 ounce and the 10 ounce bottles come packed with a bonus
"Beginner" (0-3 month) nipple.

The faster nipples are called "Expert". Why?

There are double exclamation points. Why is that required in a purely
informational blurb?

The item is featured in the "See what's NEW!" section.

I also have reservations about the need for a photograph. Anyone buying
from a webpage is literate; what information does the Iconic Bottle
photograph with the nice lighting and the cute little fruit picture add?

Gift registries are usually aimed at pregnant mothers. Why does the
bottle page come with an urging to add to a gift registry?

The company that makes the bottles is an obvious Code violator. Their
homepage opens with the tagline "Now the whole family can sleep like a
baby", and has a whole lot of marketing. They also have a program,
"Bottles to Babies", which donates used feeding bottles to non-profit
orgs and women's shelters.

Lara Hopkins 

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