My thoughts: I know it's a parody, but who actually acts like that?  I have 
seen this on FB posts, but those are easy enough for all  mothers to avoid. 
I feel like with the "mommy wars" a lot of it is personal perception. 
Parenting is such a hard yet important job that mothers are constantly 
FEELING judged.  This is especially true for women who choose to formula 
feed. They are inundated with breastfeeding information (health benefits, 
emotional benefits, etc), which is a good thing, but this can make those who 
choose not to breastfeed feel as though they are not doing the best thing 
for their baby or they are inferior as a mother. This video is definitely 
geared towards those women who have chosen formula feeding. Abbott's goal is 
to normalize formula feeding and make it appear equal to breastfeeding. 
They are a formula company - their ultimate marketing goal is to market 
their product. Look at how they portray breastfeeding women in the video - 
everybody is covered up. This is unrealistic, but to a formula feeder who 
does not know the trials and tribulations of breastfeeding (like nursing an 
older baby/toddler who wants nothing to do with that cover), it adds to the 
stigma that breastfeeding should be done in private. That message right 
there might make them feel glad they chose formula.

I am not sure how this video would be helpful for WIC staff. Maybe an 
inservice on communication and counseling skills would be more beneficial. 
You can't "push" anything on a mother - all you can do is provide her with 
education, answer her questions in an honest and unbiased way, and then let 
her make her own choice.

Elisabeth Coble, RN, CPN, IBLCLC

-----Original Message----- 
From: Michele Crockett
Sent: Friday, January 30, 2015 1:54 AM
To: [log in to unmask]
Subject: Viral commercial

I've been reading with interest the comments on this video...never planning
to actually watch it  (I can only deal with so much controversy at a time
and have other irons in the fire).  Tonight I learned that another staff
member is planning on using it in a WIC staff meeting to address concerns
that one staff member is too pushy with clients about breastfeeding.  So I
will have to watch it...but not tonight before bed.

I would greatly appreciate the thoughts of you who have watched it.  Is
this a good idea to show it?  What could be said about the video
before/after it is shown (if it is shown)?

Does anyone have any other suggestions of youtube type videos that could
convey a similar message that are NOT formula commercials?

Help!!! This staff meeting is Tuesday!
Michele

-- 
*Michele L. Crockett, IBCLC, PCPA, LLLL*

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