Continuing to reinforce poor corporate behavior by allowing subsidiaries of Code-violating companies to support breastfeeding activities is problematic. Even though a subsidiary of a Code-violating company may meet its obligations under the Code, the parent continues to reap the financial benefits. Allowing subsidiaries of Code violators to provide financial support for conferences, sponsorship, advertising, and educational materials rewards a parent company and encourages more flaunting of the Code. The lineage of a company is important. Code-violating companies  use a non-violating subsidiary as part of their marketing strategy and as a means to generate good will from the opposition. ILCA and other professional associations and organizations fall prey to this tactic and reinforce and encourage more poor behavior by corporations whose interest lies in the bottom line, not in supporting breastfeeding. Permitting subsidiaries of Code violators to support breastfeeding activities  allows Code violators to use us to support their own goals. This tactic dupes the breastfeeding community by pulling a veil over the marketing strategy used by Code violators while allowing them to reap the profits from their subsidiary. We should not be fooled by such machinations.

Marsha Walker, RN, IBCLC
Weston, MA





             ***********************************************

Archives: http://community.lsoft.com/archives/LACTNET.html
To reach list owners: [log in to unmask]
Mail all list management commands to: [log in to unmask]
COMMANDS:
1. To temporarily stop your subscription write in the body of an email: set lactnet nomail
2. To start it again: set lactnet mail
3. To unsubscribe: unsubscribe lactnet
4. To get a comprehensive list of rules and directions: get lactnet welcome