Anne writes:

>  Any pump company's obligation to its shareholders is to promote and sell its products and make a profit.   
>Encouraging mothers to savor the experience of feeding at the breast does not always foster that goal.  
>

Just to clarify.  None of the pump companies under discussion are 
publicly traded and have shareholders.  All are privately owned.  
Speaking strictly for Ameda, did you see the poster we offered from the 
photo in the Attachments catalogue "In the Garden"?  It shows the 
bonding you mention between mother and baby (with eyes open).

I agree with you that our images should reflect the emotional side of 
breastfeeding, too.  In fact, when I helped to create the new latch-on 
video for ameda.com, I insisted that even in its animated sequences that 
the baby's eyes be open and looking up at the mother.

Nancy Mohrbacher, IBCLC
Lactation Consultant, Ameda Breastfeeding Products
Chicago suburbs, Illinois USA

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