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Subject:
From:
Safe Passage Birth Services <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Sun, 18 Nov 2007 08:33:26 -0700
Content-Type:
text/plain
Parts/Attachments:
text/plain (35 lines)
The Code is *only* pertinent to the marketing of breastmilk
substitutes. Demonstrating a video of bottlefeeding isn't marketing
it. It's providing information about it.

I recently organized our Area LLL health care provider seminar, and
one of the evaluation questions was, "Was this speaker/session free
from commercial bias." And, unfortunately, some people essentially
replied "no" because a trade name of a drug was mentioned (often
negatively). Commercial bias isn't about whether or not you *mention*
a drug or provide information about a drug, it's about whether or not
that drug's company is paying for the message.

Granted, a lot of time marketing is disguised as information (that
video by Nestle on youtube for example), but part of our job as
consumers is to be able to see the difference.

Gina Gerboth
Pueblo, Colorado

On Nov 17, 2007 3:47 PM, Kershaw Jane <[log in to unmask]> wrote:
> But Nikki - isn't that a violation of the code - to show a mother
> bottle-feeding in a class?
>

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