This may seem a very naive question to all of you - in light of the  campaign 
below I was wondering if you see direct to mother adverts for formula  in the 
US eg on TV, billboards etc? I read with interest your attempts to get  
samples removed from discharge bags.
 
Wendy Jones
Breastfeeding Supporter UK
 
Dear All,

We are very pleased to announce the launch of a new report  that Save 
the
Children has published in partnership with the National  Childbirth 
Trust
(NCT) and UNICEF UK, which shows how baby milk  manufacturers in this 
country
are still illegally advertising formula  milk to mothers by taking 
advantage
of loopholes in the law. Jointly, we  are calling on the UK government 
to
stop formula milk promotion in the  UK.

The report, "A Weak Formula for Legislation: How Loopholes in the Law  
are
Putting Babies at Risk", is calling for a complete advertising ban to  
close
these legal loopholes and protect children and their parents. Its  
release
coincides with the government and the Food Standards Agency's  current 
review
of existing legislation. The three organisations are  calling on the
Government to strengthen the 1995 law that made it illegal to  
advertise
formula milk in the UK by adopting the WHO Code of Marketing  
Breastmilk
Substitutes.

The report is calling on the Government  to:
* ban the promotion of 'follow-on-formula' (for babies over  six
months) 
* stop formula milk companies from using their company name  or logo on
leaflets and in magazines as a form of advertising.

Read  the press release at:
<_http://www.savethechttp://www.shttp://wwhttp://w_ 
(http://www.savethechildren.org.uk/en/39_2664.htm) >  
Download the full report (PDF 992KB) at:
<_http://www.savethechttp://www.shttp://www.http://wwhttp://www.shtt_ 
(http://www.savethechildren.org.uk/en/docs/babymilk_legislation.pdf) >  

Take action to stop baby milk promotion in the UK at:
<_http://www.savethechttp://www.shttp://www.htt_ 
(http://www.savethechildren.org.uk/en/2576.htm) >  

We hope you enjoy the report. 

Kind regards,

The Hunger  Reduction Team
Save the Children UK




   

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