Hello everyone!

Just wanted to put in my 2 cents.  I don't recall the specifics and I am
away from my textbooks right now, but as I recall, messages are more
effective if they are based on where the audience is in the decision-making
process.  There is a model, I believe it is the Prochaska's Model of
Decision Making (??), which theorizes that we fall into different
categories of the decision-making process.  They are 1.Pre-Contemplative
(i.e. 'I've never given thought to the difference between formula and
breastmilk').  2. Contemplative ('I guess breastmilk is better than
formula').  3. Decision (?) ('I think I'd like to try breastfeeding') 4.
Action ('I am breastfeeding') and 5. Maintenance-this is an on-going phase,
determined by the action being maintained-('I have been nursing for 13
months')

Our local breastfeeding coalition used this information to put together
prenatal breastfeeding education packages (#1 and #2).  They vary in
substance, according to where the family may be in the decision-making
process during prenatal visits.  Packet #1 is given at the first visit
(around 12 weeks) and Packet #2 is given at about 32 weeks.

I would be happy to provide more information, but my pregnant brain is
running out of steam right now...I hope I made my professors proud!

Sincerely,
Buffy Constant BA-Health Promotion:Women's Health, CBE, Doula, Momma to
Ben, our angel Aiden, and one on the way!

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