Yesterday I saw a black formula bag in my hospital supply room with a
colorful hangtag that said-- Important "SUPPORT FOR YOUR BABY'S DEVELOPING
IMMUNE SYSTEM" See inside. Being quite curious, I opened the black bag and
found a booklet titled, "Why you can feel good about feeding Similac
Advance."

On the first page, in a bright green box, was this statement.
"Similac Advance can help develop both your baby's immune system and brain
like breast milk."

In smaller print it says this
Only Similac Advance with DHA and ARA provides both:
* A patented blend of special breast milk nutrients called nucleotides,
which has been clinically shown to help support the development of a baby's
immune system like breast milk.
  The clinical study showed immune cell development like breast milk.
Whether this development provides immune protection like breast milk has
not been shown. Breast milk also contains antibodies not found in infant
formulas that are important for a baby's immune protection.
*  Published long-term clinical research showing brain development like
breast milk.+

+ infants studies at 12 and 39 months of age.

There is another small flyer with the same statement.
"Similac Advance can help develop both your baby's immune system and brain
like breast milk. Kisses, hugs and silly songs are up to you." Inside this
folder is a picture of a can of Similac with this statement under it-
"So much like breast milk in so many ways."

This bag also has a quart of ready to feed Similac Advance in it, some
diapers and diaper rash medicine, but no formula coupons. Interesting.

Thought you might like to know what moms who choose to formula feed get to
take home with them from the hospital. I'll check out the breastfeeding bag
next time.
Ann Calandro, RNC, IBCLC

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